Welcome to QualiProjects!

QualiProjects is a full service Qualitative Research agency committed to deriving quality insights which can help to completely transform your business.


If you are currently asking questions such as:


How can I grow my business?

How can I save my business from failure?

How to understand customer needs

How to sell my product – online or off

How can I understand and learn from my customer psychology?

Where can I find market research moderation?

How can I set up an online research community?

Where can I find an ethnographic researcher, or a focus group facilitator?

How can I set up an international market research project?

Where can I find a course to teach my business to do its own research?


Then QualiProjects can help!

What is Qualitative Research?


Qualitative Research is about extracting, analysing and making sense of unstructured and disorganised information about your organisation or brand and those who interact with it, and then making summaries and recommendations that will make a difference to your bottom line.

Qualitative Research is NOT surveys but studies, it is not about numbers but about emotions, and it is not about statistics but feelings.  Qualitative Research can also be combined in a project with Quantitative Research to give an idea of the percentage of people likely to feel, react or behave in a certain way in relation to your product or service.

If you have never done this type of research before, we would be happy to talk you through the benefits and recommend the best methodologies to meet your objectives.  There is more information about qualitative research methodologies in the HOW section of this website.


Where is QualiProjects based?


QualiProjects was founded in London in 2011, and has since established its main base in the beautiful west of Ireland – though we are frequently back in London on projects.  As any quallie knows, qualitative research never takes place in one location so we’re always on the move!  We therefore provide:


Qualitative Research in Ireland

Qualitative Research in the UK

Qualitative Research online

Qualitative Research internationally


For international qualitative research, we may travel to moderate focus groups and conduct face to face interviews ourselves, or we may work with a local market research agency partner if appropriate.  We can run focus groups and interviews in English, Spanish, Portuguese and French ourselves, and will partner with other agencies if other languages are needed, or if cultural issues dictate that a local researcher is needed.

We only work with established local market research agencies and independent researchers and recruiters who come highly recommended.   We provide multi-country global research reports for all multi-country projects and we include verbatim, video, imagery and other necessary media in our research outputs.

See here for more information about international market research.

See here for more information about our online research communities / qualitative research online

Or click here for an overall site map


Thank you for visiting QualiProjects, International Qualitative Research Agency – please take your time to browse the website and find out more about what we offer!


We manage all stages of Qualitative Research Projects:


From refining your objectives, honing the methodology and recruiting the sample, through to question design, creative facilitation and to-the-point reporting, as well as workshops where required.

We also offer a translation service for overseas work.

Our interviewers are skilled, focused and determined. They are keen observers able to connect and relate with people from hugely different walks of life and then to navigate their way through the layers of what is said to find out what’s really important.

Online qualitative research

Symbolised by Odessa the little owl, our mission is to seek out what is hidden under the surface in order to bring it into your awareness with the wisdom of experience and insight. Although this may mean change for your business, it also means the death of unhelpful habits and practices which no longer serve you, your employees or your consumers and audiences.



Click through here to use our easy navigation tool to find your way around our website. We hope you enjoy it!

Find Out More

Contact us

Click here

Our blog

Click here